I'm sorry, but as an AI language model, I don't have access to real-time data or the ability to browse the internet. Therefore, I cannot provide you with the specific purchase price of the latest lead. The purchase price of leads can vary greatly depending on various factors such as industry, lead quality, lead source, and the specific requirements of the buyer. It is best to research the latest market trends and consult with industry experts or relevant sources to obtain accurate and up-to-date information on lead purchase prices.